21 november 2012

OPI - Instinct of Color

Only three weeks after the launch of OPI’s new campaign and already more than 6 million views!

OPI pays hommage to its Culture of Color with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.

We wanted to share with you some new making-of visuals of the film with Lady in Black and the dancers.

 Named after OPI’s classic black nail lacquer, Lady in Black (known as Black Onyx in North America) brought to the film a repetoire of moves including tap steps and dancing en pointe, while showcasing bestselling OPI colors on her hooves.

The film’s four featured lacquers – Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustrating OPI nail lacquer as a means of self-expression.

Please visit OPI brand channel on www.dailymotion.com/opi  to watch this amazing short film.

xox Shannara xox 

15 opmerkingen:

  1. Ik heb het filmpje hiervan gezien! Heel gaaf is die

  2. Pinking of you is echt een hele mooie een schattig kleur. :)

  3. Ik heb het filmpje ook al gezien, hij is inderdaad erg gaaf!

  4. Ook ik heb het filmpje gezien, echt super vet. De lakken en dan vooral roze vind ik mooi.

    Waar is de Nederlandse tekts gebleven? :(

  5. I think I might "need" to have all 4 colors :)

  6. Mooie reclame he. De kleurtjes zijn wel niet zo speciaal vind ik.

  7. I love this video! The pics from the making of it are gorgeous!!


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